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Question: Discuss about the need for a democratic media platform. Answer: Introduction Democracy is the birth right of the people of most of the countries. Democracy is considered to be the power by which all the citizens can stand up to the protest against the injustices being committed in their countries (Giddens 2013). It happens sometimes that some countries and their leaders are indulged in the unethical things. Some things that are very relevant in this context are the freedom of speech and freedom of expressing the opinions. People are given all the free rights to express their opinions about anything that is going on within the country and they are also free to express their thoughts on what better things could be done for the improvement of the country (Giddens 2013). If the democratic rights of the citizens are in danger the citizens should stand together and protest against these violations (Barr 2017). One of the most significant parts that are played in this process is the role of the media. Media is always active in portraying the problems in the respective countries (Couldry 2012). It is completely an open debate to judge the role of the media in this world. The social media platforms have the right to portray all the things that takes place in this world whether it is good or bad (Couldry 2012). The purpose of this paper is to argue on the sayings of Curran and Garnham about the public sphere and media democracy. Media should be given the right to portray the right and wrong of the society. If they are deprived from doing it, it would be very unfortunate indeed. The need for a democratic media platform The working areas of the traditional media and social media should be made from a democratic framework. The mass media is an exceptionally strong source of displaying the political participation. The ruling parties possess the supreme power in the country and this is why they exercise their powers on the countrymen (Williams and Pavlik 2013). This is often highlighted by the traditional media very often. Mass media provide a public sphere in which the citizens would like to debate the role of the media. The democratic forum is established in which the mass media has to act neutrally. The media always provide an elite and critical opinion about all the things that are the points of debate (Williams and Pavlik 2013). Media sometimes becomes the representatives of the elite power as the political parties use this mass media to show their power. The differences between the ordinary people and the elite power in the society are shown by the power of media. in some countries the liberal de mocracy exists in a strong way indeed. Elite democracy is considered to be the one of the most important factors where communication between the established social power and the ordinary people is disseminated from the more powerful sections of the society (Chambers 2012). The ordinary people have very little to express in this regard since they are mere pawns in this infrastructure. As Curran and Garnham have argued, social media can be used in the public sphere to be a supreme influential power indeed. The concern in these liberal democracies is the fact that the ordinary people are too much involved in this process (Mudde and Kaltwasser 2012). The main concern in this context is not the extent of the involvement but it is about the kind of involvement that is being talked about. On the contrary to the elite democracy, the participatory democracy would be tending to make a proper communication between the established power and the common people (Pateman 2012) The citizens have to be given a proper role that should suit the extent of both the democracy models. The citizens are considered as individuals who have a say in both left and right political spectrums. The significance of citizenship can be attributed to community, self-help and the morality and ethic that are derived from the Victorian age (Kandler, Bleidorn and Riemann 2012). The mass media organizes several formats by which they can demonstrate the views and opinions of the common people. These are in the forms of the access programs, talk shows and audience discussions. A group of people react to a certain case in a way and the other group of people may react in a different way indeed. This is why it is a great concern for the society on how they could manage these things with the media showing the opinions of the public sphere. The audience and experts have diverse views and they show their concerns through the mass media (Buckingham and Willett 2013). Media is one of the strongest forces in the contemporary society so they have a lot of power to influence and manipulate the m inds of the common and ordinary people. The term citizenship has evolved to a new way and it has been one of the hot topics when discusses about the political involvement and communication in the public sphere. The citizenry has to get a proper access into the realms of the country power (Chadwick 2017). A forum has to be organized that will be a proper place for the people to express their opinions. This is the way when the public sphere will make its way strongly into the democracy. It is a noted matter that mass media is considered to be the major source for effective political communication (McNair 2017). The public sphere should be given the power to question the established power so that they can question the established power. The public would be directly into the communication between the established power and the views that they have in their minds (Kellner 2014). Media has the power to work as the bridge between the public sphere and the established power. In todays world, the conceptions have become more complex and it has become an interwoven matter as well (Kellner 2014). This is why it is extremely difficult to conceptions between the media democracy and the public sphere. Mass media is a great power indeed and it has a positive power to counter on the relationships between the public sphere and established power. Some experts have argued that media acts as a power to create a society that comprises of the private and fragmented individuals who are unable to connect the critical theory and they do not have the capacity to oppose the established power (McNair 2012). Democracy and mass media Mass media is considered to be the reflection of the society and the ordinary people express their opinions about certain things about the established power and the government through the hands of mass media (McCombs 2014). In other words, it can be said that mass media is the voice of the common people. The difference between the bourgeois and proletariat communities can be effectively shown through the power of mass media indeed. There is a notable crisis in the bourgeois public sphere that has to be handled with strong remedial actions. The political institutions and organizations are needed to be revitalized so that they will form a better connection with the public sphere. Several people have expressed their views regarding this and they have expressed their views both for and against the potential of the mass media. Media is the representative of millions of people in the world and the optimists say that they must hold a secular idea indeed (McCombs 2014). They should conform through a secular mindset and carry on the progress of the civilization. The pessimist views in this regards have said that the rationality is entirely lost since the mass media is dominating the thinking power of the ordinary people (McCombs 2014). They have also said that this mass media always represents a consumerist culture and they are aimed to satisfy the false desires of the commoditized people. The people with pessimistic views have expressed their opinions that they will require to present an open and decentralized society. Media has a more radical role to play in the portrayal of the peoples opinion in any political agenda. The established power wants to take over all the control in most countries. Many rebels have taken place in these turmoil situations as well (Beetham 2013). The mass media should look to grow the options of broadcasting the most significant news in their channels (Biagi 2012). The social media should take part actively in this scenario as well. The broadcasting programs should be open to the audience so they can take part in it. The ordinary people should be allowed to take part in the open forum discussions. All the burning political and social topics should be discussed in this piece so the people can form their own views about those incidents (Biagi 2012). These open to audience programs work as the ways to capture the core target audience by influencing on their views. However, the modern mass media wants the citizens of the state to know more of what is going on around the state and the world. This will make the ordinary people more opinionated. Thus people will like to think what they should do stop the various evil practices in the society that are being shown in the programs by the media channels (Biagi 2012). The Public sphere The public sphere is very much associated with the mass media in the modern day. The modern social life of the human beings is divided in some forms. These divisions are made on some qualities of life that are led by the modern day people (Holub 2013). The first segment division is private life versus public life and secondly it is system-integrated life versus socially-integrated life. The economy that is driven by core capitalism sees material production as its only target. Economy is considered to be the part of the private domain where the stately affairs are of the public domain. Some of the socially-integrated approaches include the socialization of the human beings, transmitting the various cultures and other things. There have been great worries about the ways the public service ethos has been destroyed by numerous ways (Holub 2013) This has been replaced by the market model which is the dominating factor in the recent times. The communication and information technologies hav e grown in a widespread way. The mass media has to be democratic in order to reflect the expressions and opinions of all sections of the society (Holub 2013) The relationship between media, power and public has been one of the most interesting aspects in discussing this topic. These things are completely interwoven and one thing depends on another. The forum would be beneficial for the ordinary people because this forum would be consisted on the idea of publicness (Holub 2013) It is to say that the ordinary people must be aware of all the things that are happening every day. The political ups and downs should be considered as the elementary things in the daily activities of the ordinary people. The power of media in the public sphere The mass media system has been operating in the mixed economy system. This comprises of the civic, market and the public sectors. In the modern days, media is so powerful that It has been seen that the political parties want the attention of the common people by their strategies including the mass media and social media in their agendas (Thompson 2013). Nowadays, they are keener on using the social media platforms to attract the attention of the people. The political parties have been launching certain mobile applications that can be downloaded from the mobile phones. They want to keep in touch with their followers all the time and they want to build up new supporters as well. The various social media platforms like the Facebook, Linkedin and other platforms. This will help them to build up a good reputation among the followers. They want to connect with the charity groups, special-interest groups and other parties that should help them to gather a greater following indeed. They can generate the public opinion from being present in the online forums (Thompson 2013). Apart from the traditional forums, these online forums will be beneficial for them in many senses as well. These political leaders will be able to express their opinions in many ways about all the events happening all around. The political parties belong to the public sphere and their attempt is to motivate the common people by manipulating means to their ends. If they succeed in this, they will continuously need the feedbacks for their efforts. The states will be largely benefitted from these steps since the ordinary people want proper service from the end of the political parties (Thompson 2013). The political parties and their leaders need to have a good view at the ways their support can be increased. The political leaders are in favor of taking the help from the new technologies that are emerging so fast (Thompson 2013). The political parties can promote their campaigns through the social media platforms. Media has a huge role in the successful promotions of these political parties. Whether it is the political parties or the social organizations, both the traditional media and mass media will be very active to spread their messages among the ordinary people. The powerful people with strong political resources can do the basic good for the society in many ways (Strmberg 2015). They can exchange their ideas and opinions with the ordinary people so something better can be derived. The democracy of the social media should always be there because they can work being neutral only if they are allowed to do these things (Thompson 2013). The social media platforms are very powerful platforms by which every person can share their thoughts about something. All the events should be dealt with neutral frame of mind. These things are very beneficial because the social media platforms will very seriously spread these messages across the target audience of the concerned parties. Their democratic rights should always be secured. The thoughts and opinions of the social media should be given special attention since they have some serious opinions in these cases (Esser and Strmbck 2014) The press media, electric media and social media should work together in bringing the true stories of the society forward. This will assess the worth of the political parties in the modern times. However, these things will remain of very little importance if they are not able to act properly. Conclusion This paper can be concluded by saying that the media structures and practices have to be neutral in their operations. As mass media and social media are the two strongest forums in depicting the true image of the society, they should feel free to express what they actually think. The government or the established power should not choke down the throats of these platforms because they are created to publish the true stories of the society. The public sphere has to be truly represented so that the common people can be aware of what is going on in their surroundings. All the groups in the society should be pro-active in depicting the truth of the world and the society in a way that media democracy can be perfectly celebrated. The society has to be made corruption free and this is quite impossible without the help of neutral, secular and unbiased democratic media. References Barr, H., 2017. Defining social studies.Teachers and curriculum,1(1). Beetham, D., 2013.The legitimation of power. Palgrave Macmillan. Biagi, S., 2012.Media impact: An introduction to mass media. Cengage Learning. 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